How To Write Engaging Content That Converts: An SEO Guide

How To Write Engaging Content That Converts: An SEO Guide

Writing content is the first step into creating a product that’s interesting to your audience. But, you have to optimize your writing so that it’s reader and search engine friendly. Our purpose is to help you utilize your content the same way an SEO marketer utilizes the keywords, links, and information given to them.

Let this guide help you create your own engaging piece of content so you can convert faster. If done correctly, your site will help you generate passive income. So let’s get started!

Write Engaging Content That Converts

Meta Description

The meta description (MD) is text placed under the title headline of your content. It’s used by Google to display the text results of a 2nd or 3rd line of the page’s search results. Because of this, its necessary to make your MD appealing and well-written.

How come?

Because the better the MD, the higher the Click-Through-Rate (CTR). To do this, write a description that accurately explains the article’s purpose. Then, use your long tail keyword so the search engine can better optimize the MD.

You don’t have to force the MD either. Write in a concise manner, but make sure that the words in your MD are enticing and attention grabbing so your future readers will want to check your content.

Keyword Inserting

Just like the MD, the keywords are another important unit used for SEO. But first, you must conduct good keyword research to optimize your content correctly. Keyword research is when you use keywords to search and find terms that people write on search engines.

You need to focus on just long tail keywords (4 or more words). Long tail keywords have a lower search volume and have a higher possibility of ranking high on the SERP (Search Engine Result Page).

Tablet computer in the hand.

In addition to your long tail keywords, you need to include some short tail keywords (1-2 words) and medium tail keywords (3-4 words). This allows you to analyze opportunities through their keyword density and search volume.

LSI Keywords

LSI (Latent Semantic Indicator) Keywords are related to the topic you’re writing about. Due to Google’s latest update, their search engine wants a topic match instead of a keyword match. They do that by searching the LSI keywords in your content.

To improve your content, write your LSI keywords naturally in the topic. Simply include them into your content to help Google’s search algorithm track the website, and helps you receive more organic traffic to your page.

LSI keywords were invented as a reaction to people who try to scam Google’s algorithm. People would try to cheat the search engine through making meta descriptions with hundreds of keywords placed inside of it.

Search engines such as Google rewards users for high-quality content. Having good content allows for your page to rank higher in the search engine rankings and obtain more engagement from your audience.


To make better headlines, brainstorm the variations that are available. While you can include the focus keyword into your headline, the keywords should naturally fit inside of the title. Use power words to reduce redundancy and create an appealing result.

Summarize The Next Steps after meeting.

On average, your headline should be at least 55-60 characters long. This is the title that Google displays through their SERP. Having it at this size allows for the algorithm to correctly find your page and place it within its rankings.

And, make sure that your URL relates to the title. Most novice SEO marketers make the mistake of adding a sequence of numbers into their URL in hopes that it drives them more traffic. Keep it short and simple to attract your readers and to prevent Google from flagging your content.

Content Structure

Besides the keywords, your content needs structure for your readers to notice it. Also, it helps search engines decide what results are shown first. Because of this, a concise structure with headings, paragraphs, and sub-headings is preferred on a search engine and reading perspective.

Whether you follow the H1 - H6 structure or you add H2 and H3 headers at important emphasis points in the text, having a consistent structure for your work is always appreciated.

Use Images

Optimizing your images gives it an extra opportunity to appear in the search results. Readers are more likely to engage with your content if you have a few images to keep them interested. As visual content becomes more popular, it can’t be left out of SEO.

All you have to do is follow a few simple tips:

  • Use quality images and avoid using generic ones
  • Don’t forget to add text or at least a title to your image
  • Monitor the file sizes, as files that are too large will affect the page’s running speed.
  • Think like your reader when naming the images​

Focus On Your Reader

Every piece of content that you write should have your reader’s interest in mind. This also applies to your SEO. You can’t conduct keyword research, or write compelling content, unless you know your audience and what they’re looking for.

Testing Your Writing Style/Getting Honest Feedback

Here are a few questions you should ask so you can keep your audience engaged:

  • How can you improve the user experience?
  • What does the audience expect from your website?
  • Does the site have anything that sabotages the content?

By answering the following questions, you’re actively keeping the reader’s goals in mind. Some of them want to solve a problem or want extra information. Provide what your audience is seeking, and your page will convert 28% faster.

Include Links

There are two types of links you can include in your article. Internal links help you demonstrate your authority in your field by making a logical sequence from one post to another. The internal links can lead to other posts that provide additional knowledge and value.

External links indicate that you’re more aware of the topic, to the extent that you’re adding multiple outside sources to back up your claim. We suggest that you link reputable sources as they have more credibility.

Include Links in articles.

Don’t try to link excessively. This will reduce your rank within Google’s search engines and risk losing your reader’s interest. Add links that are relevant and keep it to a minimum of 4-5 links per article.


When creating a page, you have to keep these SEO techniques and content strategies in mind. Doing so will not only increase your conversion rate, but will give you a system that generates quality content that your reader will enjoy.

Do you have any questions using SEO for your content?

Let us know in the comments below.

Leave a Comment: